Taiwan Excellence will showcase 19 advanced automotive technologies from 10 Taiwanese companies at Reuters Events: Automotive USA 2026, Oct. 27–28 at Huntington Place in Detroit. The event will demonstrate how Taiwan’s semiconductor and electronics ecosystem can help U.S. automakers accelerate innovation, strengthen supply chains and advance the future of smart mobility.

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Taiwan Excellence will showcase automotive technologies from 10 Taiwanese companies at Reuters Events: Automotive USA 2026, Oct. 27–28 at Huntington Place in Detroit. The event will demonstrate how Taiwan’s semiconductor and electronics ecosystem can help U.S. automakers accelerate innovation, strengthen supply chains and advance the future of smart mobility.

Taiwan Excellence will showcase automotive technologies from 10 Taiwanese companies at Reuters Events: Automotive USA 2026, Oct. 27–28 at Huntington Place in Detroit. The event will demonstrate how Taiwan’s semiconductor and electronics ecosystem can help U.S. automakers accelerate innovation, strengthen supply chains and advance the future of smart mobility.

Under the theme “Taiwan Excellence. A Trusted Partner in America’s OEM Community,” the Taiwan Excellence Pavilion will feature solutions spanning automotive semiconductors, ADAS, edge AI computing, smart cockpit displays and electric vehicle power electronics. The showcase will connect established technologies serving automotive markets with emerging innovations designed to support the evolving needs of OEMs and Tier 1 suppliers.

Detroit’s position at the center of the U.S. automotive industry makes it an ideal setting to highlight Taiwan’s longstanding role in the global automotive supply chain and opportunities for deeper collaboration with American industry leaders.

“Taiwan’s automotive technology ecosystem brings together semiconductor innovation, advanced electronics and engineering capabilities that can help automakers meet the demands of next-generation vehicles,” said Brian Lee, Executive Director of the Strategic Marketing Department of the Taiwan External Trade Development Council. “Through Taiwan Excellence, we look forward to bringing Taiwan’s most innovative products to America’s OEM community and exploring how trusted technology partnerships can support innovation, resilience and long-term competitiveness.”

Participating companies include AUO Corporation, Conquer Electronics, CUB Elecparts, Delta Electronics, iBASE, Macronix, oToBrite, Pegatron, Realtek Semiconductor, and Whetron Electronics. Together, these technologies demonstrate Taiwan’s capabilities across the automotive value chain, from individual components to integrated systems supporting vehicle safety, connectivity, electrification and intelligent computing.

As automakers navigate increasingly complex vehicle architectures, evolving powertrain strategies and growing demands for reliable, secure technology sourcing, Taiwan’s combination of semiconductor expertise, electronics manufacturing and system integration offers opportunities for long-term OEM partnerships.

Executive Forum to Explore OEM Collaboration

Ahead of the main conference, Taiwan Excellence will host the Automotive USA 2026 Executive Forum on Oct. 26 at 3 p.m. at the Detroit Marriott Renaissance. The forum will bring together industry leaders to discuss strategic technology partnerships, resilient supply chains, software-defined vehicles, ADAS and intelligent mobility. The forum will also spotlight selected Taiwanese automotive technologies, including Macronix’s high-performance and secure flash memory technologies and CUB Elecparts’ radar-based safety systems.

The Taiwan Excellence Pavilion will be located in the showcase area at Huntington Place during Reuters Events: Automotive USA 2026, Oct. 27–28.

About Taiwan Excellence

The Taiwan Excellence Awards were established in 1993 by Taiwan’s Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan’s most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan.

The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, showcasing Taiwan’s impressive product innovation. For more information, visit https://www.taiwanexcellence.org/en.

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